Great User Experience is Key to Adoption of New Technology

By Lori Cohen | July 27, 2017
How do you get people to adopt new technology, especially when they are set in their ways? How do you change consumer behavior? To have a shot, you have to focus on the user experience and make sure the technology is working for people, rather than the reverse. That’s what we learned when we did […]
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No PIN, Big Problem

By Lori Cohen | July 13, 2017
Chip, but no PIN. Is this technology really keeping our finances safe? Is fraud going down? If my experience is any indication of what’s going on in the United States, chip security has some cracks in it. Just the other day on my way to work I got a call from my bank. I typically […]
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Hoyos Labs Is Now Veridium

By Lori Cohen | September 15, 2016
As the saying goes, you have only one chance to make a first impression. Here we go: Welcome to Veridium. The new name for our company, for our new product lines. What’s In A Name? Actually, quite a bit. Often times startups go to market without spending too much time or money thinking about what […]
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